Search Engine Optimization
Search Engine Optimization (SEO) is a technique used to enhance the visibility of a web site on search engines.
In other words, if your web site is in competition with two million other web sites for the same search term, SEO will help your web site raise above the others and appear above those other two million web sites in the search results.
The way in which this is done is complex and varies, depending upon the search engine targeted. However, most SEO firms focus on Google as it is estimated approximately 75% of web surfers use Google to perform their routine searches.
SEO is done is phases:
Phase 1:
First we perform a search for niche keywords used by surfers to find
your products and services. Once we determine the best keywords, we
then do an in-depth analysis of your industry and your competitors.
After this has been performed, we outline a plan of action to give
your web site the best possible chance of rising above your
competition.
Phase 2:
Your web site is fully optimized for selected keywords and launched
to the search engines, and added to various local search facilities
available on the major search engines and directories.
Phase 3:
Each month, your web site is analyzed to ensure it conforms with the
latest search engine algorithms, and is submitted to various search
engines and directories to provide "backlinks." If applicable, your
web site is re-optimized and content is changed/added.